Brain Study Shows Radio Generates Better Ad Memorability

Brain Study Shows Radio Generates Ad Memorability
New research shows AM/FM beats both digital and TV when it comes to the memorability of advertising. Conducted in Canada in April, the study used EEG technology to uncover the way the human brain hears and processes radio commercials.

June 20, 2018

Read more at:  http://www.insideradio.com/free/brain-study-shows-radio-generates-ad-memorability/article_2565fdfa-7455-11e8-9b69-f7564569c917.html

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