The Impact Of Adding Radio To Your Media Plan

Here’s What Happens When Radio Is Added To The Media Plan
Adding radio to a TV campaign targeting dog owners increased the reach by 8%. Adding radio to a mobile campaign brought a 12% lift, 19% for desktop/laptop, 22% for print, 30% for a digital place-based ad and 39% for a tablet campaign..

November 21, 2018

Read more at:  http://www.insideradio.com/free/here-s-what-happens-when-radio-is-added-to-the/article_0de609ec-ed61-11e8-a28c-f7005e0f085e.html

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