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20 Jun Brain Study Shows Radio Generates Better Ad Memorability

Posted at 13:14h in Radio Industry News by Josh Leng 0 Comments
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Brain Study Shows Radio Generates Ad Memorability New research shows AM/FM beats both digital and TV when it comes to the memorability of advertising. Conducted in Canada in April, the study used EEG technology to uncover the way the human brain hears and processes radio commercials. June...

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14 Jun News/Talk Most-Listened To Format On Smart Speakers

Posted at 16:18h in Radio Industry News by Josh Leng 0 Comments
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News/Talk Most-Listened To Format On Smart Speakers Triton Digital webcast metrics show that news/talk is the most-listened format accounting for 34% of streamed audio on smart speakers, followed by ...

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TMN & TALK RADIO NEWS
  • 8 Truths About AM/FM Radio April 14, 2021
  • Study: Radio Reaches More Consumers With Spending Power March 5, 2021
  • News/Talk Listening Surges in January February 24, 2021
  • News/Talk Surges To Record High In Full Year 2020 Ratings February 12, 2021
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