Charlie Sundstrom, VP Sales & Marketing


As an early career “on air talent” that lead him from Wisconsin to Hawaii and back, Charlie was also introduced to the art of radio sales at a young age that would create a solid sales foundation throughout the rest of his careers.

Post college, Charlie entered the mortgage banking industry where he would eventually retire from. Throughout his career as a mortgage banker, creating and running several small to large mortgage lending organizations, he also partnered in other ventures ranging from a limousine company to a night club.

Ultimately, Charlie learned the secrets of sales and has trained and managed countless sales individuals to respect and build solid client relations.

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Questions for radio GMs, OMs & PDs: Are you programming your weekends so listeners set an appointment with your station? And are your shows attracting new local revenue?