Debunking The Radio Myths

Debunking 7 of the biggest things brands have completely wrong about AM/FM radio — using data from research leaders Nielsen, Edison Research, and The Advertising Research Foundation.

May 8, 2019

Click the article below for the facts on:
– Reach
– Mass Reach
– Audience Shares
– Connected Car Usage
– Age Group Usage
– Audience Growth
– Optimal Media Planning

Read more at: http://www.insideradio.com/free/westwood-one-debunking-the-radio-myths/article_dfce668e-7169-11e9-9cd5-8b180c0b5a41.html

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