Affluent Demo Decries Lack of Marketing

Despite Vast Buying Power, 50+ Consumers Feel Shunned By Advertisers

April 24, 2019

Nearly 8 out of 10 U.S. adults 50 and older (77%) feel they are being overlooked by advertisers, according to a new study by the Video Advertising Bureau (VAB). What’s more, half of this demo (49%) avoids brands that actively ignore them. It is a group that accounts for more than $3.2 trillion in total annual expenditures and 41% of total U.S. consumer spending.

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