12 Aug “Moneyball” Media Planning Boosts Reach for Political
Study: An 80% TV and 20% radio mix would have increased a campaign’s voter reach from 84% to 95%
Fresh real-world data from Nielsen shows campaigns can reach significantly more registered voters by adding radio to their media mix and thus improve their odds of winning a tight race.
August 12, 2020
Read the full article at: InsideRadio.com