“Moneyball” Media Planning Boosts Reach for Political

Study: An 80% TV and 20% radio mix would have increased a campaign’s voter reach from 84% to 95%

Fresh real-world data from Nielsen shows campaigns can reach significantly more registered voters by adding radio to their media mix and thus improve their odds of winning a tight race.

August 12, 2020

Read the full article at: InsideRadio.com

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