07 Apr Radio Reaches 90% of At Home Workers
Report: 90% Of Americans Who Work From Home Listen To Broadcast Radio
With the majority of Americans working from home due to the COVID-19 pandemic, the Nielsen Scarborough USA+ database shows that: 1) 90.1% of those persons who always or mostly work at home are reached by AM/FM radio each week, and 2) the data shows that the work-from-home group listens longer.
April 7, 2020
Read more at: InsideRadio.com