05 Mar Study: Radio Reaches More Consumers With Spending Power
Fresh research reinforces radio’s resilience in reaching affluent American consumers March 5, 2020 Read more at: InsideRadio.com...
24 Feb News/Talk Listening Surges in January
January Audience Losses For All-Christmas Stations As News/Talkers Surge February 24, 2020 Read more at: InsideRadio.com ...
12 Feb News/Talk Surges To Record High In Full Year 2020 Ratings
News/Talk Saw Highest PPM Shares Ever for Both P6+ & P25-54Nielsen SVP of Insights: “...
04 Dec News/Talk Radio Continues To Dominate In Ratings
News/Talk Added A Full Share In November RatingsInside Radio: Spoken word formats crushed it in Nielsen’s November PPM survey. December 4, 2020 Read more at: InsideRadio.com ...
14 Oct 10 Reasons People Are Listening To More Spoken Word Content
Spoken Word Audio Report from Edison Research Spoken word’s share of audio listening has grown by 30% during the past six years -- that includes an eight percent increase in the past year. October 14, 2020 Read more at: InsideRadio.com...
01 Oct Spoken Word’s Share of Listening Up 30%
Major audio trend revealed in 'The Spoken Word Audio Report' Edison Research Vice President Megan Lazovick: "The big headline of the study is that Americans are spending more time with spoken word audio than ever before. In fact, spoken word’s share of audio listening has increased...
12 Aug “Moneyball” Media Planning Boosts Reach for Political
Study: An 80% TV and 20% radio mix would have increased a campaign’s voter reach from 84% to 95% Fresh real-world data from Nielsen shows campaigns can reach significantly more registered voters by adding radio to their media mix and thus improve their odds of winning...
12 May News/Talk #1 Format. Ratings +24% Since COVID-19 Outbreak
Since COVID Outbreak, News/Talk Has Grown Its AQH Share By 24% News/Talk was already the #1 format in radio, but in the last two months, the share of listening for the format has surged. News/Talk now has more than a two-to-one lead over the second place...
22 Apr Radio Rules During COVID Quarantine
Radio Rules During COVID Quarantine CMG study confirms consumers are turning to local radio for information, entertainment & companionship more than any other media source April 22, 2020 Read more at: RAMP...
30 Mar AM/FM Radio Is Crucial During The Coronavirus Crisis
The Data Shows AM/FM Radio Is Crucial During The Coronavirus Crisis New Reports From Nielsen, Edison Research, and Triton Digital all point to the headline above ...