Study: An 80% TV and 20% radio mix would have increased a campaign’s voter reach from 84% to 95% Fresh real-world data from Nielsen shows campaigns can reach significantly more registered voters by adding radio to their media mix and thus improve their odds of winning...
Since COVID Outbreak, News/Talk Has Grown Its AQH Share By 24% News/Talk was already the #1 format in radio, but in the last two months, the share of listening for the format has surged. News/Talk now has more than a two-to-one lead over the second place...
Radio Rules During COVID Quarantine CMG study confirms consumers are turning to local radio for information, entertainment & companionship more than any other media source April 22, 2020 Read more at: RAMP...
The Data Shows AM/FM Radio Is Crucial During The Coronavirus Crisis New Reports From Nielsen, Edison Research, and Triton Digital all point to the headline above ...
Media Use Changes As Americans Deal With COVID-19 83% of American adults also report spending the same or more time with radio as a result of the COVID-19 outbreak. March 25, 2020 Read more at: InsideRadio.com...
Nielsen: News/Talk Remained Top Format in 2019 Radio listening also dwarfs TV viewing. December 18, 2019 Read more at: RadioInk.com...
Spoken Word Audio Report Released Findings include: 121 million Americans listen to spoken word audio each day, an increase of 16 million people in the last five years. November 13, 2019 Read more at: RadioInk.com...
Analysis: AM/FM Radio Turns Out the VoteAM/FM radio is consistently effective and gives power to campaigns trying to get voters to head to the polls. Bouvard: It reaches a massive, engaged, and diverse audience across the political party spectrum. November 12, 2019 Read more at: InsideRadio.com ...
Nielsen: Radio Tops Media Food Chain Nielsen's Audio Today report shows reach of all types of media. June 17, 2019 Read more at: InsideRadio.com...
Debunking 7 of the biggest things brands have completely wrong about AM/FM radio -- using data from research leaders Nielsen, Edison Research, and The Advertising Research Foundation. May 8, 2019 Click the article below for the facts on: - Reach - Mass Reach - Audience Shares - Connected Car Usage - Age...
