18 Dec News/Talk Remains Top Format
Nielsen: News/Talk Remained Top Format in 2019 Radio listening also dwarfs TV viewing. December 18, 2019 Read more at: https://radioink.com/2019/12/18/radio-listening-dwarfs-tv-watching/...
13 Nov Spoken Word Listening Up 20%
Spoken Word Audio Report Released Findings include: 121 million Americans listen to spoken word audio each day, an increase of 16 million people in the last five years. November 13, 2019 Read more at: https://radioink.com/2019/11/12/study-spoken-word-listening-up-20/...
12 Nov Radio Turns Out the Vote
Analysis: AM/FM Radio Turns Out the VoteAM/FM radio is consistently effective and gives power to campaigns trying to get voters to head to the polls.Bouvard: It reaches a massive, engaged, and diverse audience across the political party spectrum. November 12, 2019 Read more at: http://www.insideradio.com/free/analysis-am-fm-radio-turns-out-the-vote/article_206ce16a-051d-11ea-acad-8b5bb82c98d0.html ...
17 Jun Nielsen: Radio Tops Media Food Chain
Nielsen: Radio Tops Media Food Chain Nielsen's Audio Today report shows reach of all types of media. June 17, 2019 Read more at: http://www.insideradio.com/free/audio-today-again-puts-radio-atop-the-media-food-chain/article_ea5664ee-90d6-11e9-bd18-875e10a2da14.html...
08 May Debunking The Radio Myths
Debunking 7 of the biggest things brands have completely wrong about AM/FM radio -- using data from research leaders Nielsen, Edison Research, and The Advertising Research Foundation. May 8, 2019 Click the article below for the facts on: - Reach - Mass Reach - Audience Shares - Connected Car Usage - Age...
24 Apr Affluent Demo Decries Lack of Marketing
Despite Vast Buying Power, 50+ Consumers Feel Shunned By Advertisers April 24, 2019 Nearly 8 out of 10 U.S. adults 50 and older (77%) feel they are being overlooked by advertisers, according to a new study by the Video Advertising Bureau (VAB). What’s more, half of this...
15 Apr The Power of Audio
The Power of Audio Why the reach of radio is still strong April 15, 2019 Read more at: https://www.forbes.com/sites/bradadgate/2019/04/15/the-power-of-audio/...
27 Dec How Much of the Internet is Fake?
How Much of the Internet is Fake? Sixty percent? More bots than humans? Fake metrics? One thing that remains real: Radio Listeners December 27, 2018 Read more at: http://nymag.com/intelligencer/2018/12/how-much-of-the-internet-is-fake.html...
21 Dec News/Talk Shines In 2018
News/Talk Shines In 2018 The news/talk format saw its fourth consecutive year of growth, increasing to a 10.0 share (6+) for January-November 2018, according to Nielsen. This year also marked the eighth consecutive year in a row that that news/talk was radio’s top format. December 21, 2018 Read...
16 Oct News / Talk Radio Ratings To Spike This Fall
News/Talk Radio Preparing For Its Seasonal Close Up Nielsen’s VP: I think this year’s midterms will continue to spike the format this fall. October 15, 2018 Read more at: http://www.insideradio.com/news-talk-radio-preparing-for-its-seasonal-close-up/article_58b5c9cc-d046-11e8-b767-bb0b54d242b2.html...
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