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21 Nov The Impact Of Adding Radio To Your Media Plan

Posted at 12:09h in Talk Media Network News by Josh Leng 0 Comments
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Here’s What Happens When Radio Is Added To The Media Plan Adding radio to a TV campaign targeting dog owners increased the reach by 8%. Adding radio to a mobile campaign brought a 12% lift, 19% for desktop/laptop, 22% for print, 30% for a digital place-based...

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20 Jun Brain Study Shows Radio Generates Better Ad Memorability

Posted at 13:14h in Talk Media Network News by Josh Leng 0 Comments
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Brain Study Shows Radio Generates Ad Memorability New research shows AM/FM beats both digital and TV when it comes to the memorability of advertising. Conducted in Canada in April, the study used EEG technology to uncover the way the human brain hears and processes radio commercials. June...

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TMN NEWS
  • How Much of the Internet is Fake? December 27, 2018
  • News/Talk Shines In 2018 December 21, 2018
  • The Impact Of Adding Radio To Your Media Plan November 21, 2018
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