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27 Jun New Brain Research Confirms Audio Trumps Visual

Posted at 15:39h in Radio Industry News by Josh Leng 0 Comments

NeuroLab Targets Media & Marketing Myths with New Brain Research Initial Neuro Research Examines Where Audio Trumps Visual--And the Implications for Brands. June 27, 2019 Read more at: prnewswire.com...

21 Nov The Impact Of Adding Radio To Your Media Plan

Posted at 12:09h in Radio Industry News by Josh Leng 0 Comments

Here’s What Happens When Radio Is Added To The Media Plan Adding radio to a TV campaign targeting dog owners increased the reach by 8%. Adding radio to a mobile campaign brought a 12% lift, 19% for desktop/laptop, 22% for print, 30% for a digital place-based...

20 Jun Brain Study Shows Radio Generates Better Ad Memorability

Posted at 13:14h in Radio Industry News by Josh Leng 0 Comments

Brain Study Shows Radio Generates Ad Memorability New research shows AM/FM beats both digital and TV when it comes to the memorability of advertising. Conducted in Canada in April, the study used EEG technology to uncover the way the human brain hears and processes radio commercials. June...

27 Jun New Brain Research Confirms Audio Trumps Visual

21 Nov The Impact Of Adding Radio To Your Media Plan

20 Jun Brain Study Shows Radio Generates Better Ad Memorability

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