NeuroLab Targets Media & Marketing Myths with New Brain Research
Initial Neuro Research Examines Where Audio Trumps Visual--And the Implications for Brands.
June 27, 2019
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Brain Study Shows Radio Generates Ad Memorability
New research shows AM/FM beats both digital and TV when it comes to the memorability of advertising. Conducted in Canada in April, the study used EEG technology to uncover the way the human brain hears and processes radio commercials.