Spoken Word Audio Report Released Findings include: 121 million Americans listen to spoken word audio each day, an increase of 16 million people in the last five years. November 13, 2019 Read more at: https://radioink.com/2019/11/12/study-spoken-word-listening-up-20/...
Analysis: AM/FM Radio Turns Out the VoteAM/FM radio is consistently effective and gives power to campaigns trying to get voters to head to the polls.Bouvard: It reaches a massive, engaged, and diverse audience across the political party spectrum. November 12, 2019 Read more at: http://www.insideradio.com/free/analysis-am-fm-radio-turns-out-the-vote/article_206ce16a-051d-11ea-acad-8b5bb82c98d0.html ...
The Intimacy of Radio As Rush explains it to a caller...
How Much Money do Podcasters Make? 99% of all podcasts make $0 September 24, 2019 Read more at: https://lime.link/blog/how-much-money-do-podcasters-make/...
New RAB Study "Radio Drives Real Estate Agent Search" Released July 8, 2019 The takeaway from an analysis of 12,000 real estate agent ads throughout 2018: Real Estate Agents should utilize radio to promote their wares. Read more at: http://www.radiomatters.org/index.php/2019/07/08/radio-gets-you-a-home/#more-2697 ...
NeuroLab Targets Media & Marketing Myths with New Brain Research Initial Neuro Research Examines Where Audio Trumps Visual--And the Implications for Brands. June 27, 2019 Read more at: https://www.prnewswire.com/news-releases/mindshare-us-launches-neurolab-to-bust-media-and-marketing-myths-300869452.html ...
Nielsen: Radio Tops Media Food Chain Nielsen's Audio Today report shows reach of all types of media. June 17, 2019 Read more at: http://www.insideradio.com/free/audio-today-again-puts-radio-atop-the-media-food-chain/article_ea5664ee-90d6-11e9-bd18-875e10a2da14.html...
Debunking 7 of the biggest things brands have completely wrong about AM/FM radio -- using data from research leaders Nielsen, Edison Research, and The Advertising Research Foundation. May 8, 2019 Click the article below for the facts on: - Reach - Mass Reach - Audience Shares - Connected Car Usage - Age...
Despite Vast Buying Power, 50+ Consumers Feel Shunned By Advertisers April 24, 2019 Nearly 8 out of 10 U.S. adults 50 and older (77%) feel they are being overlooked by advertisers, according to a new study by the Video Advertising Bureau (VAB). What’s more, half of this...
The Power of Audio Why the reach of radio is still strong April 15, 2019 Read more at: https://www.forbes.com/sites/bradadgate/2019/04/15/the-power-of-audio/...
