How Much of the Internet is Fake? Sixty percent? More bots than humans? Fake metrics? One thing that remains real: Radio Listeners December 27, 2018 Read more at: http://nymag.com/intelligencer/2018/12/how-much-of-the-internet-is-fake.html...
News/Talk Shines In 2018 The news/talk format saw its fourth consecutive year of growth, increasing to a 10.0 share (6+) for January-November 2018, according to Nielsen. This year also marked the eighth consecutive year in a row that that news/talk was radio’s top format. December 21, 2018 Read...
Here’s What Happens When Radio Is Added To The Media Plan Adding radio to a TV campaign targeting dog owners increased the reach by 8%. Adding radio to a mobile campaign brought a 12% lift, 19% for desktop/laptop, 22% for print, 30% for a digital place-based...
News/Talk Radio Preparing For Its Seasonal Close Up Nielsen’s VP: I think this year’s midterms will continue to spike the format this fall. October 15, 2018 Read more at: http://www.insideradio.com/news-talk-radio-preparing-for-its-seasonal-close-up/article_58b5c9cc-d046-11e8-b767-bb0b54d242b2.html...
Audiences For U.S. News Media Decline, Except For Radio The sole medium that did not experience a decrease was radio. August 22, 2018 Read more at: http://www.insideradio.com/free/audiences-for-u-s-news-media-decline-except-for-radio/article_948d7850-a5d0-11e8-b8b7-9f82c455eccd.html...
Nielsen: News/Talk Leads PPM Markets Nielsen’s 2018 Mid-Year Report shows that from January to November 2017 News/Talk leads all radio formats with a 9.9% share (6+) in PPM markets. July 9, 2018 Read more at: http://www.insideradio.com/free/mid-year-report-n-t-leads-ppm-markets-country-tops/article_19574c74-8339-11e8-aa7a-aff1e530b3e1.html...
Brain Study Shows Radio Generates Ad Memorability New research shows AM/FM beats both digital and TV when it comes to the memorability of advertising. Conducted in Canada in April, the study used EEG technology to uncover the way the human brain hears and processes radio commercials. June...
News/Talk Most-Listened To Format On Smart Speakers Triton Digital webcast metrics show that news/talk is the most-listened format accounting for 34% of streamed audio on smart speakers, followed by ...
Tom Sullivan Continues Syndicated Talk Radio Show After nearly a decade in syndication, Sullivan has signed on with Talk Media Network July 13, 2017 For Immediate Release NEW YORK, NEW YORK - Talk radio veteran Tom Sullivan and Talk Media Network have announced their partnership in continuing The Tom...
The election may be over, but a political action group supporting President Donald Trump’s agenda is still seemingly on the campaign trail. Great America PAC is advertising on Facebook and through radio ads urging Americans to call their senators and back the President’s legislative agenda...
