12 Feb News/Talk Surges To Record High In Full Year 2020 Ratings
News/Talk Saw Highest PPM Shares Ever for Both P6+ & P25-54Nielsen SVP of Insights: “...
12 Jan Audio: The Most Immersive Media
New study revealed at CES 2021 titled: “Amplified Audio: Defining Engaged Impressions" The study measured “engaged impressions” via the key metric of immersion, finding Audio to deliver the highest rating of all media sources tested. The study also found that audio platforms are trusted more than...
08 Jan Free Talk Live Joins TMN
Free Talk Live co-founder Ian Freeman announces that his nationally syndicated program will move to Talk Media Network. Freeman: "Talk Media Network is an affiliate-focused network. They don’t have makegoods or cramdowns or other undesirable, unfriendly corporate syndication crap. TMN’s CEO Josh Leng came up through...
04 Dec News/Talk Radio Continues To Dominate In Ratings
News/Talk Added A Full Share In November RatingsInside Radio: Spoken word formats crushed it in Nielsen’s November PPM survey. December 4, 2020 Read more at: InsideRadio.com ...
23 Nov TMN Launches Caravan To Midnight with John B. Wells in Weeknights
Talk Media Network announces the launch of Caravan To Midnight with John B. Wells. Weeknights will never be the same...
03 Nov Radio Is A Media Plan “Force Multiplier”
First-ever TV and radio cross-media sales effect study for the retail category New Nielsen study shows that adding radio to a retailer's media plan can triple the impact of TV ads. November 3, 2020 Read more at: InsideRadio.com...
14 Oct 10 Reasons People Are Listening To More Spoken Word Content
Spoken Word Audio Report from Edison Research Spoken word’s share of audio listening has grown by 30% during the past six years -- that includes an eight percent increase in the past year. October 14, 2020 Read more at: InsideRadio.com...
01 Oct Spoken Word’s Share of Listening Up 30%
Major audio trend revealed in 'The Spoken Word Audio Report' Edison Research Vice President Megan Lazovick: "The big headline of the study is that Americans are spending more time with spoken word audio than ever before. In fact, spoken word’s share of audio listening has increased...
12 Aug “Moneyball” Media Planning Boosts Reach for Political
Study: An 80% TV and 20% radio mix would have increased a campaign’s voter reach from 84% to 95% Fresh real-world data from Nielsen shows campaigns can reach significantly more registered voters by adding radio to their media mix and thus improve their odds of winning...
12 May News/Talk #1 Format. Ratings +24% Since COVID-19 Outbreak
Since COVID Outbreak, News/Talk Has Grown Its AQH Share By 24% News/Talk was already the #1 format in radio, but in the last two months, the share of listening for the format has surged. News/Talk now has more than a two-to-one lead over the second place...