Debunking 7 of the biggest things brands have completely wrong about AM/FM radio -- using data from research leaders Nielsen, Edison Research, and The Advertising Research Foundation. May 8, 2019 Click the article below for the facts on: - Reach - Mass Reach - Audience Shares - Connected Car Usage - Age...
Despite Vast Buying Power, 50+ Consumers Feel Shunned By Advertisers April 24, 2019 Nearly 8 out of 10 U.S. adults 50 and older (77%) feel they are being overlooked by advertisers, according to a new study by the Video Advertising Bureau (VAB). What’s more, half of this...
The Power of Audio Why the reach of radio is still strong April 15, 2019 Read more at: https://www.forbes.com/sites/bradadgate/2019/04/15/the-power-of-audio/...
How Much of the Internet is Fake? Sixty percent? More bots than humans? Fake metrics? One thing that remains real: Radio Listeners December 27, 2018 Read more at: http://nymag.com/intelligencer/2018/12/how-much-of-the-internet-is-fake.html...
News/Talk Shines In 2018 The news/talk format saw its fourth consecutive year of growth, increasing to a 10.0 share (6+) for January-November 2018, according to Nielsen. This year also marked the eighth consecutive year in a row that that news/talk was radio’s top format. December 21, 2018 Read...
Here’s What Happens When Radio Is Added To The Media Plan Adding radio to a TV campaign targeting dog owners increased the reach by 8%. Adding radio to a mobile campaign brought a 12% lift, 19% for desktop/laptop, 22% for print, 30% for a digital place-based...
News/Talk Radio Preparing For Its Seasonal Close Up Nielsen’s VP: I think this year’s midterms will continue to spike the format this fall. October 15, 2018 Read more at: http://www.insideradio.com/news-talk-radio-preparing-for-its-seasonal-close-up/article_58b5c9cc-d046-11e8-b767-bb0b54d242b2.html...
Audiences For U.S. News Media Decline, Except For Radio The sole medium that did not experience a decrease was radio. August 22, 2018 Read more at: http://www.insideradio.com/free/audiences-for-u-s-news-media-decline-except-for-radio/article_948d7850-a5d0-11e8-b8b7-9f82c455eccd.html...
Nielsen: News/Talk Leads PPM Markets Nielsen’s 2018 Mid-Year Report shows that from January to November 2017 News/Talk leads all radio formats with a 9.9% share (6+) in PPM markets. July 9, 2018 Read more at: http://www.insideradio.com/free/mid-year-report-n-t-leads-ppm-markets-country-tops/article_19574c74-8339-11e8-aa7a-aff1e530b3e1.html...
Brain Study Shows Radio Generates Ad Memorability New research shows AM/FM beats both digital and TV when it comes to the memorability of advertising. Conducted in Canada in April, the study used EEG technology to uncover the way the human brain hears and processes radio commercials. June...
