New study revealed at CES 2021 titled: “Amplified Audio: Defining Engaged Impressions" The study measured “engaged impressions” via the key metric of immersion, finding Audio to deliver the highest rating of all media sources tested. The study also found that audio platforms are trusted more than...
Free Talk Live co-founder Ian Freeman announces that his nationally syndicated program will move to Talk Media Network. Freeman: "Talk Media Network is an affiliate-focused network. They don’t have makegoods or cramdowns or other undesirable, unfriendly corporate syndication crap. TMN’s CEO Josh Leng came up through...
News/Talk Added A Full Share In November RatingsInside Radio: Spoken word formats crushed it in Nielsen’s November PPM survey. December 4, 2020 Read more at: InsideRadio.com ...
Talk Media Network announces the launch of Caravan To Midnight with John B. Wells. Weeknights will never be the same...
First-ever TV and radio cross-media sales effect study for the retail category New Nielsen study shows that adding radio to a retailer's media plan can triple the impact of TV ads. November 3, 2020 Read more at: InsideRadio.com...
Spoken Word Audio Report from Edison Research Spoken word’s share of audio listening has grown by 30% during the past six years -- that includes an eight percent increase in the past year. October 14, 2020 Read more at: InsideRadio.com...
Major audio trend revealed in 'The Spoken Word Audio Report' Edison Research Vice President Megan Lazovick: "The big headline of the study is that Americans are spending more time with spoken word audio than ever before. In fact, spoken word’s share of audio listening has increased...
Study: An 80% TV and 20% radio mix would have increased a campaign’s voter reach from 84% to 95% Fresh real-world data from Nielsen shows campaigns can reach significantly more registered voters by adding radio to their media mix and thus improve their odds of winning...
Since COVID Outbreak, News/Talk Has Grown Its AQH Share By 24% News/Talk was already the #1 format in radio, but in the last two months, the share of listening for the format has surged. News/Talk now has more than a two-to-one lead over the second place...
Radio Rules During COVID Quarantine CMG study confirms consumers are turning to local radio for information, entertainment & companionship more than any other media source April 22, 2020 Read more at: RAMP...
