Study: An 80% TV and 20% radio mix would have increased a campaign’s voter reach from 84% to 95% Fresh real-world data from Nielsen shows campaigns can reach significantly more registered voters by adding radio to their media mix and thus improve their odds of winning...
Since COVID Outbreak, News/Talk Has Grown Its AQH Share By 24% News/Talk was already the #1 format in radio, but in the last two months, the share of listening for the format has surged. News/Talk now has more than a two-to-one lead over the second place...
Radio Rules During COVID Quarantine CMG study confirms consumers are turning to local radio for information, entertainment & companionship more than any other media source April 22, 2020 Read more at: RAMP...
Report: 90% Of Americans Who Work From Home Listen To Broadcast Radio With the majority of Americans working from home due to the COVID-19 pandemic, the Nielsen Scarborough USA+ database shows that: 1) 90.1% of those persons who always or mostly work at home are reached...
Radio is the only legacy media that's emerging as a growth medium The Myers Report projects 3.7% annual audio ad spending growth between 2020 and 2025. April 2, 2020 Read more at: MediaVillage...
The nighttime sensation Ark Midnight with John B. Wells has officially docked with the Talk Media Network mothership. Read more at AllAccess.com For show information, visit: Ark Midnight with John B. Wells...
The Data Shows AM/FM Radio Is Crucial During The Coronavirus Crisis New Reports From Nielsen, Edison Research, and Triton Digital all point to the headline above ...
News/Talk Radio Stands Above the Crowd with Major News & Elections News/Talk radio is positioned very well, and should lengthen it's lead over other formats. March 30, 2020 Read more at: InsideRadio.com...
“The Car Doctor” Hits A Milestone It's an achievement nearly 30 years in the making! March 26, 2020 Read more at: Radio-Online.com...
News-Talk Stream Listening Jumps In Recent Weeks Triton Digital metrics for March 6-19 shows a 14% increase week-to week in listening to AM/FM News-Talk station streams, pushing the format's share of audience from 29% to 33%. March 25, 2020 Read more at: AllAccess.com...
