First-ever TV and radio cross-media sales effect study for the retail category New Nielsen study shows that adding radio to a retailer's media plan can triple the impact of TV ads. November 3, 2020 Read more at: InsideRadio.com...
Spoken Word Audio Report from Edison Research Spoken word’s share of audio listening has grown by 30% during the past six years -- that includes an eight percent increase in the past year. October 14, 2020 Read more at: InsideRadio.com...
Major audio trend revealed in 'The Spoken Word Audio Report' Edison Research Vice President Megan Lazovick: "The big headline of the study is that Americans are spending more time with spoken word audio than ever before. In fact, spoken word’s share of audio listening has increased...
Study: An 80% TV and 20% radio mix would have increased a campaign’s voter reach from 84% to 95% Fresh real-world data from Nielsen shows campaigns can reach significantly more registered voters by adding radio to their media mix and thus improve their odds of winning...
Since COVID Outbreak, News/Talk Has Grown Its AQH Share By 24% News/Talk was already the #1 format in radio, but in the last two months, the share of listening for the format has surged. News/Talk now has more than a two-to-one lead over the second place...
Radio Rules During COVID Quarantine CMG study confirms consumers are turning to local radio for information, entertainment & companionship more than any other media source April 22, 2020 Read more at: RAMP...
Report: 90% Of Americans Who Work From Home Listen To Broadcast Radio With the majority of Americans working from home due to the COVID-19 pandemic, the Nielsen Scarborough USA+ database shows that: 1) 90.1% of those persons who always or mostly work at home are reached...
Radio is the only legacy media that's emerging as a growth medium The Myers Report projects 3.7% annual audio ad spending growth between 2020 and 2025. April 2, 2020 Read more at: MediaVillage...
The nighttime sensation Ark Midnight with John B. Wells has officially docked with the Talk Media Network mothership. Read more at AllAccess.com For show information, visit: Ark Midnight with John B. Wells...
The Data Shows AM/FM Radio Is Crucial During The Coronavirus Crisis New Reports From Nielsen, Edison Research, and Triton Digital all point to the headline above ...
