Sterling On Sunday

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Esteemed radio host & executive Walter Sabo, also known as Walter M. Sterling, is your host and lead storyteller for Sterling on Sunday.

Walter M. Sterling

Sterling on Sunday is a mix of lifestyle, entertainment, and social conversation that draws large audiences because his shows & topics resonate on a personal level with his listeners.

Topics include the type of stories two best friends might discuss. Listeners appreciate conversations about family, celebrity nonsense, trouble with neighbors, coping with the kids at school and why things go wrong at work. The other stuff in life.

Sterling is a gifted showman whose opinions and stories reveal a quirky twist.

Walter says, “What two friends talk about is not trivial, it’s a very big deal. That’s why Sterling on Sunday transitions listeners into the week with conversation about troubles at work, celebrity gossip, and why the engine light never goes out. The audience is highly engaged and very diverse — from young parents who only have alone time later in the day, to medical professionals on their way to work, and other shift workers and late-nighters.”

Another fan favorite in the show are the Florida Stories, which are delivered twice in each show by creator James Parker. James finds the most insane news stories in the Moonshine state, which are surefire entertainment.

He also gets close to major stories, with reporting from inside Ukraine during the Russian invasion, and on the ground in Florida during hurricanes.

Walter M. SterlingWalter has three very young daughters who will want to go to college and weddings paid for, so you know he’s highly motivated to make his radio show a hit.

Sterling on Sunday is heard on big deal stations like KMOX St. Louis, WPHT Philadelphia, WMAL Washington, DC, KMBZ FM Kansas City, KDKA Pittsburgh, and 80+ more. ALL of the show clearances are LIVE across the country. No best-of’s or repeats, ever.

Never miss breaking news, with Sterling on Sunday … always fresh, and always live.

More Information
About the Host
Walter M. Sterling
Walter M. Sterling
America's Storyteller

Walter Sterling has compelled positive change in radio’s C Suite and on the air for decades. Walter was the youngest New York City scheduled talk show host in history. He hosted a how on WXLO FM (Now 98.7 KISS FM) at the age of 20. He did that again at WNWS FM now HOT 97.1) The weekly show focused on subjects and opinions of interest to young adults such as how to pay for college and how to get a job.

Walter Sterling was the youngest Executive Vice President in the history of NBC. He was put in charge of the NBC FM stations at the age of 26. "I was not popular among my executive peers and I don't blame them says Sterling."

At NBC he presented his long held belief that there was a format "between" dreary ballads and hard rock. The format would feature Current adult oriented hits by artists such as Neil Diamond and Barbara Streisand and oldies for pace by the Beatles, Beach Boys and MOTOWN. The name of the new format became ADULT CONTEMPORARY.

After NBC he lead the ABC Radio networks for several years before becoming a sought after consultant, during which time he engaged all of the RKO Radio stations in all Formats for eight years leading most of them to their highest share in history. The RKO stations included such diverse properties as WOR and WKYS, New York and KRTH Los Angeles.

Walter then worked on site at Sirius Satellite radio for eight years and made the invitation to HOWARD STERN to come to the new medium.

Sterling consistently deploys successful strategies for Talk Radio. He created the world’s most listened to FM Talk station, WKXW, NEW JERSEY 101.5. -- an industry leader for 27 years. His formats have allowed talk station owners to attract very young demographics with high comes and robust profits.

Nine years ago, Chris Oliviero EVP of Programming for CBS asked Sterling to host a talk show once again, and on the 50,000 watt flagship WPHT in Philadelphia Sterling on Sunday was launched... and Sunday nights have never been the same.
Walter Sterling In the News

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