First-ever TV and radio cross-media sales effect study for the retail category
New Nielsen study shows that adding radio to a retailer's media plan can triple the impact of TV ads.
November 3, 2020
Read more at: InsideRadio.com...
Debunking 7 of the biggest things brands have completely wrong about AM/FM radio -- using data from research leaders Nielsen, Edison Research, and The Advertising Research Foundation.
May 8, 2019
Click the article below for the facts on:
- Mass Reach
- Audience Shares
- Connected Car Usage
Here’s What Happens When Radio Is Added To The Media Plan
Adding radio to a TV campaign targeting dog owners increased the reach by 8%. Adding radio to a mobile campaign brought a 12% lift, 19% for desktop/laptop, 22% for print, 30% for a digital place-based...