12 Jan Audio: The Most Immersive Media
New study revealed at CES 2021 titled: “Amplified Audio: Defining Engaged Impressions”
The study measured “engaged impressions” via the key metric of immersion, finding Audio to deliver the highest rating of all media sources tested. The study also found that audio platforms are trusted more than other media sources tested.
January 12, 2021
Read more at: Inside Radio